How To Title Your Listing
A listing’s title is what makes or breaks a listing. There are a few reasons why it is crucial to have a strong, accurate, and searchable listing title.
We need our title to be searchable. In the world of the internet exists a thing called “SEO.” Which stands for Search Engine Optimization. I will briefly explain. It analyzes and compares the words used in your title. It is looking at:
Keywords in your item specifics
Category and product identifiers
Buyer behavior (clicks, time spent, sales)
Historical performance.
So, we need to be using specific words in our title that people are searching for. I’ll give you an example from one of my recently sold listings.
I sold a Dooney & Bourke Purse. I titled it-
“NWT Dooney & Bourke 1975 Gretta Hobo Purse "DB" Logo Brown Navy Bag NG924 BM”
This is not a perfect title by any means, however it is much more SEO friendly than something like-
“ New Dooney & Bourke Brown Bag Purse Logo.”
It also, much shorter and lacks important specifics. Which brings me to point number two.
2.